Cloud nine: A man using his cellphone walks past an advertisement promoting a Samsung Galaxy S8 smartphone at a shop in Seoul. Huge sales of the new smartphone and demand for its memory chips were behind the jump in operating profit in the April-to-June period. Picture: REUTERS
Cloud nine: A man using his cellphone walks past an advertisement promoting a Samsung Galaxy S8 smartphone at a shop in Seoul. Huge sales of the new smartphone and demand for its memory chips were behind the jump in operating profit in the April-to-June period. Picture: REUTERS

Seoul — Sprawling South Korean conglomerate Samsung Electronics has recovered from a humiliating recall fiasco and the arrest of its de facto leader with remarkable speed, analysts say, after the tech company stunned investors with record-breaking profits.

But the world’s top smartphone maker, one of the huge family-run chaebols that dominate the South Korean economy, will be confronted by tougher challenges in the future as Chinese rivals take aim at its semiconductor business and questions emerge over the firm’s leadership.

Samsung took observers by surprise when it posted a forecast-beating 14.1-trillion won ($12.6bn) in operating profits in the second quarter — a 73% jump from the previous year — putting it on course to better rival Apple for the first time. Consensus forecasts of Apple’s operating profits are estimated at $10.6bn.

Samsung said huge sales of its new Galaxy S8 smartphone and demand for its memory chips were behind the jump in the April-to-June period and predicted another blockbuster report for the current quarter to September.

The firm has been battling to overcome an embarrassing recall in 2016 of its flagship Galaxy Note 7 smartphone over exploding batteries, which cost it billions of dollars and dealt a severe blow to its reputation.

"I’d argue Samsung turned that corner pretty quickly, at least from a financial point of view," said Jan Dawson, chief analyst at Jackdaw Research.

Dawson noted the 28% increase in sales in Samsung’s mobile division, contrasting it to the 15% drop the firm had during the third quarter of 2016 when the recall crisis was at its peak.

The biggest driver of the rapid recovery was Samsung’s semiconductor business, which raked in 8.03-trillion won in operating profit in the second quarter, up 204% from the previous year. Samsung provides chips to other companies, including Apple.

Geoffrey Cain, author of an upcoming book on the Samsung empire, said the firm was riding the wave of "huge investments in strategic industries like chip-sets and OLED panels" it made years ago. "Samsung has plantations of fruit ready to be picked, even if a few like its Note 7 went rotten," Cain said.

Rising global demand for semiconductors had pushed prices high to Samsung’s benefit, said Chung Sun-Sup, who runs the website Chaebol.com that tracks the corporate assets and practices of South Korean conglomerates. "The company will enjoy the global semiconductor boom over the next few years," Chung said.

But the bigger challenge for Samsung is what happens after the harvest, as the firm faces questions over its "untested" leader and the growing threat from Chinese rivals.

The firm’s de facto leader Lee Jae-Yong is in custody over a nationwide bribery scandal that toppled then president Park Geun-Hye. The leadership vacuum would not affect day-to-day operations of the Samsung empire, Chung said, largely due to the company’s dispersed management structure.

But with a handful of its key executives battling allegations of bribery, Samsung’s ability to take major decisions on long-term business investment will be compromised.

Lee is accused of bribing Park and her secret confidante with millions of dollars to seek government favours to smooth his succession to the Samsung empire. He has denied any wrongdoing. A court ruling is expected during August.

But even if Lee returns to work, Cain said the Samsung heir "remains untested on the market". "Few people outside Samsung truly know what he’s capable of, because his succession has always been guaranteed," he said.

Lee has been at the helm of the group since his father suffered a heart attack in 2014.

But Samsung’s success riding on its semiconductor business will face increasing headwinds, analysts warn, as it faces Chinese rivals spending billions of dollars to dominate the global chip market.

"The Chinese chipset makers are studying, mimicking and playing catch-up in the realm of semiconductors," Cain said, comparing the practice to what South Korea had done to Japan previously, and how Japan caught up with the US in the 1950s and 1960s.

To become the next Samsung was the ultimate dream of these Chinese chipset makers, Cain said, adding: "It’s entirely feasible. Samsung should be terrified."

AFP


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