The woes of its state-owned competitor SABC appear to have helped private-sector broadcaster e.tv swing to profit in year to end-March. Its holding company, eMedia, reported a profit of R161m from the R89m loss it reported in its first results as an independently listed company in 2016. Income grew 7% to R2.6bn, which the company said was primarily driven by an increase in advertising revenue. The results statement said e.tv’s overall market share remained constant, but it managed to increase its ad rates by growing its audience share of higher-income households. "This has seen e.tv’s advertising revenue increase by 6%, or R74m, year on year. A shift to include ‘high-end’ international series and movies and recent deals concluded with Warner, Disney, Sony and CBS have assisted in clawing back and maintaining the market share that had been lost previously. This has, however, seen an 8% increase in programming costs ending the year on R603.5m," the company said in its results statemen...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.