Picture: ISTOCK
Picture: ISTOCK

South African tech start-up, Delvv.io, will compete in the Start-up World Cup Grande Finale in San Francisco’s Silicon Valley in the US on Friday, the only African finalist in the competition for global recognition and a $1m prize.

The Johannesburg-based creative research start-up provides a technology platform for rapid external feedback for marketing and creative campaigns. The firm, which was launched at the beginning of 2016, uses a database of more than 100,000 creative professionals from around the world, allowing for "peer review" before or after marketing campaigns.

Delvv.io won the African leg of the competition in November and will compete against 15 other regional winners at the finale. Judges at the event include Apple co-founder Steve Wozniak and tech marketing guru Guy Kawasaki.

HAVAIC, a Cape Town-based boutique advisory and venture capital investment firm, partnered with Delvv.io in November 2016. "Delvv.io is just one of a number of African and South African firms flying under the radar of traditional investors," Ian Lessem, CEO and co-founder HAVAIC, said on Monday. "There is a lot to be said about exporting skills sets to international clients and claiming a right to play in the international start-up arena."

This is the second international accolade the South African company has received, having won the IleX Insight Innovation awards in Europe earlier this month. "We’re proud to showcase to the world what a small Joburg team can do with some smart technology, a few innovative clients and a vision to change how the $600bn advertising industry works," said co-founder of Delvv.io Trevor Wolfe.

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