Shameel Joosub is the CEO of Vodacom. BUSINESS DAY TV: SA’s biggest mobile phone operator Vodacom has reported flat interim earnings due to a one-off tax adjustments and also currency effects. Joining us in the studio now to discuss the numbers is group CEO Shameel Joosub. Shameel ... so amidst the "data must fall" campaign you say the effective price per megabyte has declined 13% over the past six months, 61% over the past four years, so is the criticism warranted? SHAMEEL JOOSUB: I think you’ve got to put it into perspective, data prices need to come down, data prices are coming down, should data prices be coming down more rapidly? Yes, we all want that but you’ve got to put it into perspective in that voice prices have also dropped by 58% over the period. So your voice prices are continuing to drop, voice for the six months down 14%, and you’ve got a 58% drop in voice, you’ve a 64% drop in data over the last four years, coupled with the fact that we are in a high inflationary env...

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