Telkom rapped over knuckles for ‘Boltspeed’ claim
THE well-known television commercial featuring Usain Bolt training with a young boy in an athletics stadium saw Telkom rapped over the knuckles once again by the Advertising Standards Authority (ASA) this week.In the latest round in the telecommunications advertising war‚ Vodacom disputed the claim made by Telkom which states: "The next generation of fast is here. Get Telkom’s Boltspeed fibre on SA’s biggest and fastest fibre network."In its complaint‚ Vodacom said that it defines "coverage"‚ and hence "biggest"‚ in terms of geographic coverage‚ population coverage‚ and actual subscriber base."Telkom cannot claim to be the biggest unless it has comparative figures for all networks. The results from MyBroadband show that Telkom is not the fastest fibre network in South Africa‚" the complaint read.The complaint added that "the fibre network market is currently fragmented"‚ as it consists of numerous providers."It is therefore unlikely that Telkom would be in a position to offer the bi...
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