Retailers, manufacturers urged to collaborate amid private-label, name brand battle
NielsenIQ calls for shift in strategy whereby firms work together to grow the pie rather than divide it
06 May 2025 - 05:00
A recent global report by consumer intelligence firm NielsenIQ (NIQ) has urged retailers and manufacturers to move beyond the competitive tug of war between name brands and private-label products and instead embrace collaboration.
According to the Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products report, private labels are no longer the underdog, with consumers placing greater importance on value and functionality over brand names...
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