Italtile is doubling down on cost-cutting and digital transformation to protect its margins and market position amid mounting financial pressure on consumers and intensifying competition.

The group — which owns CTM, TopT, and Italtile — is grappling with an industrywide pricing war driven by structural overcapacity. With little room to increase prices, Italtile is focusing on operational efficiencies, supply chain optimisation and an enhanced digital and in-store shopping experience to sustain profitability...

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