Tiger Brands faces growing threat from private labels
Group says hard-pressed consumers are increasingly opting for cheaper food products
04 December 2024 - 10:26
UPDATED 04 December 2024 - 15:47
SA’s biggest food producer Tiger Brands is grappling with private-label products, which have become a growing competitor in the retail sector as consumers look for cheaper options.
CEO Tjaart Kruger told investors on Wednesday that these products, typically sold as house brands for retailers such as Shoprite and Boxer, are undercutting traditional brands by offering a cheaper alternative...
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