Groceries and everyday necessities are a major driver of online and offline retail activity in SA, with predictions that this segment will be the driver of increased sales on the upcoming Black Friday, while helping to push up e-commerce adoption. 

According to fintech company Capital Connect, SA’s wholesale, retail and fuel sectors are forecast to generate more than R88bn in additional economic value for the economy as a whole during November 2024 “amid surging consumer interest in Black Friday sales.”..

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