Boxer targets R106bn retail whitespace as it ramps up expansion strategy
Discount retailer plans to roll out more stores in underserved regions
Discount retailer Boxer is targeting a R106bn “whitespace opportunity” in the local grocery market as it rallies to lead the discount segment and expand its footprint. This potential market includes areas where Boxer has yet to establish a presence, but sees high demand for its discount-driven offerings.
Boxer’s strategy also involves capturing portion of SA’s informal grocery sector, which represents 34% of the market. With plans to roll out more stores in underserved regions, it seeks to formalise grocery shopping in these areas by offering a structured, competitively priced alternative to informal vendors, it said in a Sens announcement on Monday...
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