Shoprite added a hefty R11bn to annual sales from in-house brands over the past three years. This has implications for established branded consumer goods makers such as Tiger Brands and AVI.
In the 2024 annual report released on Monday, Shoprite said its private label sales rose 12.8% this year, contributing 21.3% to its R200bn-plus supermarket sales, excluding liquor. Its private label portfolio evolved from 184 brands valued at R21bn to 169 brands worth R32.3bn three years ago...
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