Q&A: Retailers continue to embrace digital transformation
Gareth Paterson says success depends on meeting consumers where they are and tailoring strategies to the unique demands of each channel
20 September 2024 - 05:00
SA retailers and manufacturers are increasingly embracing digital platforms like e-commerce marketplaces, super apps, and social commerce to form a cohesive omnichannel strategy, aimed at reaching customers wherever they are.
According to Gareth Paterson, director of client strategy at NIQ and GfK SA, this approach is becoming essential as competition in the local market intensifies. ..
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