Mr Price is unfazed by intense competition from Chinese e-commerce powerhouses Shein and Temu after reporting record operating profit in the 2024 financial year.

On Thursday, the company reported a record-breaking financial year to end-March, with operating profit exceeding R5bn for the first time. Despite an overall sales increase, Mr Price experienced a slight 2.2% dip in online sales. However, this decline has not dampened the company’s outlook...

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