Financial services group Nedbank says Shoprite’s early inroads and heavy investment in the township economy, said to be worth more than R700bn, has put the retail giant in a good position to keep growing its market share — with its competitors a distant second.

In an investment research note, the bank said Shoprite was one of the retailers that saw an opportunity in the township economy early and put in place a clearly defined segmentation strategy across three supermarket brands — Checkers, Shoprite and Usave — catering to three distinct consumer segments...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.