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The lipstick effect suggests that when consumers face tough economic times, they are likely to switch from buying expensive luxury items to buying expensive cosmetics instead.

This phenomenon is expected to boostSA’s personal care and beauty industry.

Business Day TV speaks to Serge Sacre, CEO of L’Oréal SA, for more detail on this trend in relation to the SA market.

Picture: 123RF
Picture: 123RF

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