Business Day TV speaks to Serge Sacre, CEO of L’Oréal SA
13 October 2023 - 15:55
byBusiness Day TV
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The lipstick effect suggests that when consumers face tough economic times, they are likely to switch from buying expensive luxury items to buying expensive cosmetics instead.
This phenomenon is expected to boostSA’s personal care and beauty industry.
Business Day TV speaks to Serge Sacre, CEO of L’Oréal SA, for more detail on this trend in relation to the SA market.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
NEWS LEADER
WATCH: Lipstick effect: SA’s beauty industry
Business Day TV speaks to Serge Sacre, CEO of L’Oréal SA
The lipstick effect suggests that when consumers face tough economic times, they are likely to switch from buying expensive luxury items to buying expensive cosmetics instead.
This phenomenon is expected to boostSA’s personal care and beauty industry.
Business Day TV speaks to Serge Sacre, CEO of L’Oréal SA, for more detail on this trend in relation to the SA market.
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