Truworths and Primark settle trademark dispute
04 September 2022 - 18:53
Truworths and UK clothing retailer Primark have settled a long-running dispute about the ownership of the brand name “Primark” in a confidential agreement that will see Truworths rebrand its 11 Primark stores.
The spat began in 2013 when Truworths tried to register the Primark trademark and failed because it was already in use by the UK retailer, which has more than 400 stores in the EU, Britain and US. Primark’s trademark is protected in 69 countries, but SA law allows third parties to cancel trademarks that have not been in use for five years or more...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.