Global cigarette maker British American Tobacco (BAT) is expecting revenue and volume growth in its new product categories such as tobacco heating products (THPs), vapours or vapes, and modern oral products after investing over £1bn (R19.04bn) in them as a healthy alternative to combustible cigarettes.

CEO Jack Bowles said in a trading statement on Tuesday for first half of its 2022 year the contribution of new categories — derived from brands such as Vype, Vuse, glo and Velo — to the overall performance of the group is growing and believes it will meet its £5bn (about R95bn) revenue target by 2025...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.