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As global cigarette maker British American Tobacco (BAT) moves towards reducing the health effect of its business, group chair Luc Jobin says there is a need for clear policies that will encourage the 1.1-billion adult smokers around the world to switch to scientifically substantiated, reduced-risk alternatives.

The group, whose brands include Dunhill, Peter Stuyvesant, Rothmans, Pall Mall, Benson & Hedges and Kent, has over the years introduced a range of less risky vapour products under the brand Vuse and modern oral products under Velo. ..

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