Pick n Pay delivers resilient performance as it broadens customer focus
Trading update shows retailer delivered 5.2% rise in sales in ‘some of the most difficult circumstances the group has ever faced’
06 April 2022 - 19:37
UPDATED 07 April 2022 - 10:44
SA food retailer Pick n Pay is switching its focus from only the middle class to encompass both the higher-end customer and the low-income market.
Pick n Pay, which delivered a 5.2% increase in sales in its 2021 financial year, has always been a middle-class retailer. But it is trying to grow its Boxer brand, which is focused on the lower-income consumer, with a format that offers a limited range of 3,500 cheaper products. It said on Wednesday it would continue to offer competitive prices as it expects consumers to come under increasing financial pressure. ..
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