Heineken may sell Strongbow in SA to get Distell deal over the line
The deal will merge Strongbow, the world’s largest cider brand, with Savanna and give Heineken access to Distell’s East African markets
17 January 2022 - 15:44
UPDATED 17 January 2022 - 18:59
Heineken, which is buying SA’s largest alcohol producer Distell, is considering disposing of its Strongbow cider brand in SA in order to be proactive about possible competition commission concerns.
The European brewer made a R40.1bn offer for Distell, which still requires competition authorities’ approval and a majority shareholder vote. ..
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