Pick n Pay faces a tough rival in battle for well-off shoppers
CEO Pieter Boone says the company needs to focus on the middle-range and upper-end segments
20 October 2021 - 08:31
UPDATED 20 October 2021 - 23:07
In his first results presentation since taking over as CEO, Pieter Boone said Pick n Pay will defend its position to keep attracting consumers from the upper-middle class as the earnings report hints it may be losing market share amid fierce competition for customers.
Pick n Pay welcomed Boone in April, inheriting a company that operates in a crowded food retail market where Shoprite, which is best known for its flagship no-frills chain of the same name, is taking the fight primarily to Pick n Pay in the middle- to upper-income consumer segment with its Checkers outlets...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.