Diesel jeans billionaire Renzo Rosso out to bring Italian fashion designers closer
Rosso says maverick companies have to work together to survive
09 May 2021 - 17:11
Rome — The billionaire founder of Diesel jeans is on a mission to convince Italy’s many small fashion players that their survival depends on working together.
Some small companies “won’t be able to sustain the costs of digital development, won’t get a deal with big online platforms”, Renzo Rosso, Diesel’s 65-year-old founder, said. “Some fashion companies will need to accept partnerships, and these alliances will give them the visibility they never had before.”..
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