China backlash and pandemic give H&M’s new boss a rough ride
01 April 2021 - 10:38
Geneva — Only 14 months into the role, Hennes & Mauritz (H&M) CEO Helena Helmersson has already suffered more challenges than some long-time CEOs face during their careers.
She faces the brunt of the Chinese government’s ire against clothing retailers who criticise human rights abuses in the cotton-producing Xinjiang region. The timing couldn’t be worse for Helmersson, who’s been busy navigating mass store closures amid pandemic lockdowns while trying to manage its stockpile of clothes...
BL Premium
This article is reserved for our subscribers.
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now