Adidas boots Reebok for underperformance
The German sportswear maker has been trying to revive Reebok for a decade, but is now looking to sell it for far less than the $3.8bn it was bought for
17 February 2021 - 19:05
Geneva — Adidas plans to divest its underperforming Reebok brand as the German sportswear maker moves on after trying to revive its performance for more than a decade.
Adidas is starting a formal process to exit the business, and it will present more details on its new strategy on March 10, the company said on Tuesday. The apparel maker said in December that it was weighing options for Reebok...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.