New York — McDonald’s unveiled its new growth strategy to investors, with everything from a long-awaited US loyalty programme to a crispy chicken sandwich on the agenda in a bid to maintain growth.
The plan comes one year — nearly to the day — into Chris Kempczinski’s tenure as CEO. Under the new strategy, dubbed “Accelerating the Arches”, the company expects system-wide sales growth in the mid-single digits in 2021, compared to 2019 levels, with unit growth contributing another 1.5%-2% in 2022...
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