Retailers urged to tweak sales promotion culture to stay ahead of SA’s skilled bargain hunters
Data agency says there was a reduction in the number of promotions during lockdown
SA consumers are skilled bargain hunters and up to a third of fast-moving consumer goods are sold on special offer, but this can lead to losses for retailers.
Nielsen, a global data agency, says promotional culture has changed during lockdown, with April and May reporting a reduction in the number of promotions locally and globally. ..