“Game has lost its way,” admitted the CEO of Massmart, Texan Mitchell Slape, in his first media interview after being appointed head of Walmart-owned Massmart in September.

In January Game MD Andrew Stein unveiled a turnaround plan for the retailer and admitted that the mass discounter lacked a “customer value proposition”, meaning that there is little reason to shop at Game. He said stores had long queues and popular products were frequently out of stock. There was a poor product assortment and a need to improve customer service.

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