“Game has lost its way,” admitted the CEO of Massmart, Texan Mitchell Slape, in his first media interview after being appointed head of Walmart-owned Massmart in September.

In January Game MD Andrew Stein unveiled a turnaround plan for the retailer and admitted that the mass discounter lacked a “customer value proposition”, meaning that there is little reason to shop at Game. He said stores had long queues and popular products were frequently out of stock. There was a poor product assortment and a need to improve customer service. ..

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now