LVMH revenue tumbles as Covid-19 erodes demand for luxury

Paris  — LVMH’s customers are curbing purchases of high-end fashion faster than the company can cut costs, and that is hitting the Louis Vuitton owner’s profit.

The French luxury conglomerate’s profit from recurring operations totalled €1.67bn in the first half, less than the €2.32bn analysts expected.

With boutiques shut down worldwide and international tourism largely halted, revenue fell 38% on an organic basis in the three months through June, the company said in a statement on Monday. CFO Jean-Jacques Guiony said LVMH slashed operating costs by 29%.

“LVMH showed relative resilience at the revenue level in the first half of the year,” said Luca Solca, an analyst at Bernstein. “On the profit side, it’s obvious that it’s not been able to slash costs with the same pace as the revenue decline due to the fixed-cost base.”

The company’s American depositary receipts fell as much as 2.8% and traded about 2% lower in the afternoon in New York.

LVMH follows Richemont and Burberry in reporting what analysts expect will be the industry’s worst quarter ever because of the pandemic. The company cited signs of recovery across several businesses in June and a particularly strong rebound in China, and said it expects further improvement in July.

The company reacted “swiftly to the adverse situation”, Guiony said on a call with analysts. “We expect to keep the cost base under control.”

Tiffany contract

Guiony said in an interview with Le Figaro that LVMH still expects to respect the contract signed for its planned purchase of jeweller Tiffany.

“Tiffany’s results are clearly affected by the crisis,” the CFO told Le Figaro. “That said, we have signed a contract and we will respect it.”

Guiony told analysts on the call that LVMH is still waiting for about half a dozen antitrust approvals for the Tiffany deal, adding that “things are moving forward”.

Sales at LVMH’s fashion and leather goods unit, which includes top brand Louis Vuitton, fell 37% in the quarter. Analysts expected a 38% decline. Louis Vuitton management increased prices globally by 5% in late June and early July, Guiony said.

While shoppers are increasingly turning to online purchases, the luxury industry has notoriously been slow to generate more revenue that way. LVMH noted a “significant acceleration” in online sales in the first half, which only partially offset the store closures.

Bloomberg