HomeChoice, which markets mainly to lower-income customers through catalogue selling, might soon be better described as a financial services company with a retail sideline.

HomeChoice’s most recent results to end-December show that FinChoice, HomeChoice’s specialist loans business, is still easily outstripping the growth registered by the traditional retail core.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now