PepsiCo buys energy-drink maker for $3.85bn
The Rockstar purchase is part of the US cool drink and snacks giant's push to expand into energy drinks
11 March 2020 - 17:25
New York — PepsiCo agreed to buy energy-drink maker Rockstar for $3.85bn as the US cool drink and snacks giant seeks to expand its beverage range amid waning appetite for traditional cool drinks.
The deal is one of the first strategic moves by PepsiCo CEO Ramon Laguarta since he took over from Indra Nooyi in 2018. Pepsi and Las Vegas-based Rockstar have had a distribution agreement in North America since 2009...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.