New York — Procter & Gamble (P&G) fell  3.5%  on Thursday as investors focused on a revenue miss instead of an optimistic forecast, a sign that Wall Street is setting a high bar for quarterly earnings with stocks at record highs.

Organic sales, which exclude items such as acquisitions and currency fluctuations, rose 5% in the company’s fiscal second quarter, short of the average of analysts’ projections for growth of 5.6%, according to estimates compiled by Bloomberg...

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