Direct selling punches above its weight in a tough economy
A 5% decline in growth when most other markets would see decline in double digits is ‘no train smash’, says the Direct Selling Association
01 November 2019 - 16:06
The direct selling industry in SA, which comprises 31 companies, has seen a 5% decline in growth as cash-strapped consumers tighten their belts.
The industry includes brands such as beauty products maker Avon Justine; homeware group Tupperware; and health and wellness company Herbalife. According to the Direct Selling Association (DSA), the industry, which has 1.3-million distributors nationwide, made R12.8bn in 2018, down from R13.5bn in 2017...
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