SA’s under-pressure consumers switching to spirits, Distell says
The beverage maker says it will capitalise on a shift by consumers to harder liquor amid subdued consumer spending
23 October 2019 - 12:46
Distell, the maker of Amarula, Klipdrift and Hunter’s Dry brands, says pressure on consumer spending is resulting in a shift to harder liquors, which will be a focus area for the group in coming months.
Consumers were seeking value, the group said on Wednesday, and it would be seeking to defend its market share in whisky and brandy, while building on the performance of white spirits...
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