Voice recognition app from Apprente to speed up McDonald’s drive-thru
Drive-thru orders make up 70% of the food outlet chain’s business, and believes voice-recognition technology can speed things up even more
10 September 2019 - 17:04
Chicago — McDonald’s is making a bet it can automate the task of taking drive-thru orders.
The world’s biggest restaurant company is buying start-up Apprente, a developer of voice-recognition technology for use in the restaurant industry, to help speed up lines. The idea is to eventually have a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. In Chicago-area restaurants where the system is already being tested, employees still oversee drive-thru order-taking and can step in when needed...
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