Lego’s sales bounce back helped by Marvel superheroes
Lego plans to add 35 shops in China by the end of 2019, taking the total to more than 140 there and to nearly 600 worldwide
03 September 2019 - 18:01
Copenhagen — Models of superheroes and villains from Marvel’s Avengers movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.
Lego, known for its colourful plastic bricks, returned to sales growth in 2018 after a decade of double-digit increases came to an abrupt halt in 2017...
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