Philip Morris launches first African store
Cigarette maker opens flagship store in Sandton as it targets Africa with alternative heated tobacco products
26 July 2019 - 10:13
The SA unit of cigarette maker Philip Morris International opened its first flagship store in Johannesburg on Thursday, as it tries to grow demand in Africa for its alternative heated tobacco product IQOS.
The store in Sandton gives Philip Morris access to tourists and business people from Africa who frequent Africa’s richest square mile, allowing it to use its retail footprint as a springboard to expand in the rest of the continent...
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