Burberry’s new logo-strewn design is a surprise hit
Revenue at the British label grew faster than expected in the first quarter, with Chinese consumers particularly enjoying its revamped look
London/Paris — Strong demand for designer Riccardo Tisci’s new fashion ranges helped revenue at British label Burberry grow faster than expected in the first quarter, sending its shares soaring as a high stakes overhaul showed early signs of promise.
The luxury brand said sales to Chinese consumers in particular had picked up, boosted in part by younger shoppers’ response to its revamped, logo-strewn products. It had previously lagged rivals’ performance among this key clientele...