London/ Berlin — Adidas shares fell 3% on Wednesday on news that one of the German sportswear company’s top shareholders, Groupe Bruxelles Lambert (GBL), was preparing to sell a portion of its near €4bn stake, three traders said.

Belgian investment firm GBL was placing a 10th its 7.5% holding, or 1.37-million shares, at €257.75 on the market for sale, a 1.7% discount to Tuesday’s closing price, the traders added. The sale is worth €353.1m...

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