Beauty company Avon says it will recruit 500,000 resellers in SA by 2020 as part of its drive to grow its local business and also promote entrepreneurship. According to Reuters, Avon launched its global turnaround programme called Open Up Avon in 2018 to reboot direct selling. The company has also invested in digital platforms with the launch of an e-commerce website and also a mobile app to make it easier for its representatives to sell products. Mafahle Mareletse, group vice president for Turkey, the Middle East and Africa, said the recruitment drive had already begun and that the company was not far off from reaching its target. “Anyone can join our network. No qualifications needed. But the big issue is recruiting people that are serious about business,” Mareletse said. He said the company would use its digital platforms to recruit young people. Avon SA was seeing more people between the ages of 25 and 35 joining its network of representatives, he said. According to the Direct ...

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