Nestlé goes vegan with meat-free burger range
The company is trying to defend its place in shopping carts by producing healthier foods
Zurich — Nestlé is looking to take a bite of the fast-growing vegan foods market with a range of plant-based burgers, saying its recipes could compete for taste with traditional beef patties. The world’s biggest packaged foods group, known for KitKat bars and Nescafe instant coffee, is trying to defend its place in consumers’ shopping carts by making products healthier, with less salt and sugar, and by introducing ranges more in line with modern eating habits. Demand for meat-free foods is rising fast. Last year total US retail sales of plant-based meat substitutes grew more than 23% to exceed $760m, according to Nielsen sales data analysed by The Good Food Institute, a nonprofit organisation promoting plant-based alternatives. Foodmakers also say their latest offerings are tasty enough to tempt more meat eaters’ palates. “Many consumers recognise that less meat in their diet is good for them and for the planet, but plant-based meat alternatives often do not live up to their expecta...
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