Chicago — The world’s largest food company Nestlé is expanding its ruby chocolate range a year after the pink KitKat became a viral sensation in Asia. As the first new type of chocolate in 80 years celebrates its one-year anniversary, Nestlé is launching a new type of ruby KitKat in Japan that contains dried cranberries and nuts. Consumers can also share ideas for uses of the chocolate with rubychocolate.com, a new website started by ruby’s inventor and top cocoa processor Barry Callebaut. Ruby chocolate first hit the market when Nestlé launched its KitKat version in Japan last year. While distribution was kept limited initially, the buzz created around this naturally pink-hued and fruity-flavored chocolate — the fourth type of chocolate after milk, dark and white — has helped it reach 26 markets now, said Cedric Lacroix, MD for Nestlé’s confectionery business in Japan. “When it comes to food and chocolate, in particular, trends used to be created in Western Europe and North America...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now