Philip Morris International, one of the biggest tobacco companies in the world, sees SA’s mooted tobacco regulations as an impediment to its plan to phase out its cigarette brands, such as Marlboro, in favour of healthier alternatives. The New York-listed cigarette and tobacco giant wants to ultimately replace all its cigarettes with new products that do not produce harmful smoke, such as e-cigarettes and its new iQOS range of devices that heat instead of burn tobacco. However, the company said if it goes ahead in its current form, SA’s Control of Tobacco Products and Electronic Delivery Systems Bill will restrict the communication and marketing of all tobacco products, including e-cigarettes and products such as iQOS. The bill includes provisions that introduce plain packaging and ban point-of-sale advertising and displays. That means consumers may never know about new-generation products such as iQOS, which produce “90% less of the dangerous components” of traditional cigarettes, ...

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