Distell to distribute cannabis lager for Poison City Brewing
JSE-listed beverages group Distell has agreed to distribute and market a cannabis-infused beer backed by RCL Foods CEO Miles Dally and Spar CEO Graham O’Connor. Distell, the producer of Nederburg wines and Klipdrift brandies which has no beers in its portfolio, reached a “distribution support” agreement with Poison City Brewing last week, said the craft brewer’s co-founder, Graeme Bird. Poison City Brewing started selling a lager containing hemp — a variety of the cannabis sativa plant that is devoid of mind-altering ingredients — in major liquor chains in September. The launch coincided with a Constitutional Court ruling that effectively decriminalised the private use of cannabis in SA. Bird said a distribution partnership was necessary because demand for the brewer’s Durban Poison Cannabis Lager had “overwhelmingly exceeded capacity”. The agreement would allow Poison City Brewing to meet demand for the beer through both formal and informal channels. “Distell, as one of the leading...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.