JSE-listed beverages group Distell has agreed to distribute and market a cannabis-infused beer backed by RCL Foods CEO Miles Dally and Spar CEO Graham O’Connor. Distell, the producer of Nederburg wines and Klipdrift brandies which has no beers in its portfolio, reached a “distribution support” agreement with Poison City Brewing last week, said the craft brewer’s co-founder, Graeme Bird. Poison City Brewing started selling a lager containing hemp — a variety of the cannabis sativa plant that is devoid of mind-altering ingredients — in major liquor chains in September. The launch coincided with a Constitutional Court ruling that effectively decriminalised the private use of cannabis in SA. Bird said a distribution partnership was necessary because demand for the brewer’s Durban Poison Cannabis Lager had “overwhelmingly exceeded capacity”. The agreement would allow Poison City Brewing to meet demand for the beer through both formal and informal channels. “Distell, as one of the leading...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.