H&M on the mend after outcry over racist advert
The Human Rights Commission says the retailer co-hosted a workshop with the Anti-Racism Network of SA to develop a deeper understanding of the offence the garment provoked
The South Africa Human Rights Commission (SAHRC) says fashion retailer H&M is making significant strides in rectifying its wrongs after an outcry over a clothing item that featured the words “coolest monkey in the jungle”. The international clothing company caused a stir in January when it showed a black child wearing the green hoodie in an advert. Amid a public outcry‚ the brand was accused of racism and was forced to shut more than a dozen of its South African outlets after calls for boycotts and the trashing of some of its stores. H&M later removed the clothing and issued a public apology. SAHRC provincial manager Buang Jones said the company was "making substantial progress on its commitments to the commission in correcting the offence caused". "Since the commission's intervention‚ the retailer has co-hosted a workshop with the Anti-Racism Network of SA to develop a deeper understanding of the offence the garment advertised and sold‚ provoked‚" Jones said. "H&M‚ in collaboration...
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