When is it okay for a company director to bet against his own stock? On Wednesday, Dis-Chem prompted lively criticism on social media when it announced that chief financial officer Rui Morais had used slightly more than 4.1-million of his shares to enter into an off-market hedge. Responding to the news, RECM chairman Piet Viljoen tweeted: "Directors of Dis-Chem hedging exposure to their own shares. Not a good sign for this highly priced market darling." In the case of Morais, who in a second leg of the deal bought almost R50m worth of Dis-Chem stock, the answer may be: sometimes. He defended his decision as a "really positive" step that reaffirmed his commitment to the company. Representing just more than a third of his shareholding in the company, the structure has a put strike price of R27.01 and a call strike price of between R38.29 and R39.25 a share, and expires between May and September 2021. Essentially, it is a mechanism to raise capital: a director gives shares as collatera...

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