ONLINE RETAIL
Homechoice to step up its digital sales platform
Listed household goods retailer and financial services group Homechoice is gearing up to improve its digital offering to further enhance sales. Digital is now the second-largest and fastest-growing sales channel for Homechoice, representing 15.4% of total sales, up from 12%. With market capitalisation of R4.7bn, both its retail and financial services (Finchoice) are digitally focused, with mobile sites and websites but it also has call centres and sales agents’ networks. CEO Shirley Maltz said because digital adoption was growing exponentially, Homechoice had chosen a new retail commerce platform, which would go live later in 2018. Having launched a new credit facility on mobile phones called MobiMoney, which Maltz said had enjoyed a very positive response, Homechoice plans to further develop the technology to include additional products and services with mobile wallet functionality. In FinChoice, almost 70% of loan transactions are via its proprietary digital platform. "Our clients...
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