Carrefour buys Steinhoff's e-tailer in half-price fire sale
Steinhoff International is selling the 17% stake in online retailer Showroomprivé it acquired in May 2017 to French retailer Carrefour for half the €157.4m it originally paid. Carrefour said in a press release on its website on Thursday that it was buying Steinhoff’s stake in Showroomprivé held via its subsidiary Conforama for about €79m. In the press release Steinhoff issued when it invested in Showroomprivé, then CEO Markus Jooste said it was paying the online retailer’s founders €27 per share for a 17% stake. Carrefour said it was now buying these shares for €13.50 — exactly half the price Steinhoff paid nine months ago. It is buying the shares under the identical agreement Showroomprivé had with Steinhoff, giving it the option to raise its 17% shareholding to a controlling stake within 18 months. When it announced its investment in May 2017, Steinhoff said the agreement was "to leverage the complementary key strengths of Conforama’s physical retail footprint and Showroomprivé’s ...
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