L’Oreal releases its first fully plant-based hair dye
Paris — L’Oreal, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based colouring as consumers’ definitions of naturalness and product safety evolve. The Paris-based company, which invented platinum blonde and dominates the global market for haircare products, introduced the new vegan product, called Botanea, on Wednesday. It is aimed at boosting the world’s biggest cosmetics maker’s weakest-performing division. L’Oreal’s professional-products unit, which sells haircare items via salons, has been the company’s slowest-growing for seven consecutive quarters as sales of makeup and skin care race ahead. Gray hair has become a trend on the silver screen and in the streets as consumers become increasingly wary of chemical ingredients. "We’ve managed to marry naturalness with a professional result without compromising on either point," Marion Brunet, head of the L’Oreal Professional brand, said at ...
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