Walmart steadily closing in on Amazon in online price war
Prices at Walmart.com are now only 0.3% more expensive than Amazon on average
San Francisco — Walmart Stores is within striking distance of matching Amazon.com’s online prices for the first time, a key milestone in its effort to regain the "low price leader" title. Walmart has aggressively invested in making its prices more competitive against brick-and-mortar rivals since the start of 2017. Now, the shrinking gap is also becoming noticeable across a broad range of product categories online, according to a study conducted for Reuters, as well as interviews with pricing experts, retail consultants, vendors and company sources. Prices at Walmart.com are now only 0.3% more expensive than Amazon on average, according to the study by retail data analytics firm Market Track, which analysed prices of 213 products in 11 categories over a period of 700 days ending November 7 2017. By comparison, Walmart’s online prices were 3% higher than Amazon’s on average in the first 350 days ending November 7 2016, according to the study. In the popular wearables category, which ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.